If you have done SEO, you know it all starts with keywords.  Knowing what word is being searched by the consumer and then focusing your content, link building & social efforts around that word.  Making sure that you keep mentioning this keyword in all of your efforts to help make it clear to Google.

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At a recent IMNY meetup I was asked about my experience with lead generation and I responded with an honest one-word response “profitable”.  In hindsight that was probably not the most helpful response.  So I then tried to help the internet marketing virgin better understand just how complex lead generation really is and how.

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Simple answer – YES, these link techniques are outdated. More honest and complicated answer – It depends on the situation.  If you are asking this question then you are probably looking for a shortcut.  The shortcuts you are looking for are the shortcuts that I spammed Google with over 10 years ago.    Do you.

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We are in the process of launching the new IMNY site. We will now feature helpful articles, interviews and how-to guides to better assist internet marketers. Stay tuned as we upload more information!.

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